InsightProfessional ServicesCase Study

AI Strategy & Roadmap

Building an AI team, winning clients, and launching first AI projects

The Challenge

A company wanted to offer AI solutions to the market but lacked an in-house AI team, a clear way to win clients, and a structured plan to deliver. They needed strategy and support to build the team, define value propositions and go-to-market, and kick off their first AI projects with a clear roadmap.

Our Approach

1

We ran strategy and roadmap work: assessment of market opportunity, current capabilities, and gaps. This produced a phased plan from standing up the team through to first deliveries and scaling.

2

We provided guidance on team design — which roles to hire first, how to structure the AI function, and how to align with sales and delivery — so the company could build a capable, client-ready team.

3

We supported positioning and client acquisition: defining value propositions, identifying low-hanging use cases to pitch, and helping shape first engagements so the company could land and deliver initial AI projects.

4

We defined the first projects and a phased delivery plan with clear milestones, so the company could start building and delivering AI solutions while iterating on the roadmap.

The Results

The company moved from wanting to offer AI with no team or pipeline to having a clear strategy, a team in place or in plan, first clients won, and initial AI projects underway — with a roadmap for scaling delivery.

Built or structured AI team

Obtained First clients

Defined and started Initial projects

Technologies Used

Strategy workshopsAssessment frameworksRoadmap design

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